Taking Ad Vantage.
They’ll put advertising anywhere these days. Coffee cups, key chains, matchbooks. Everything hollers at us: SHOP HERE! EAT HERE! BUY THIS! It’s not enough that buses have marquis advertising, nowadays the entire bus must be wrapped in an enormous ad, giving the vehicle a psychedelic, albeit commercial, appearance. A gigantic missile traveling downtown hawking the latest reality show in bright letters… WHO WILL THE BACHELORETTE CHOOSE? WHO IS THE NEXT IDOL? WHO WANTS TO BE REALLY, REALLY TALL?
Even with this type of ingenuity at work, I feel companies really miss some opportunities for advertising. Perhaps the following short list of suggestions is not entirely mine; these ideas may already exist or be in development. But I think they are good ideas and it wouldn’t surprise me if these media placements appear in the future.
Dog Parks. Arena-style advertising in dog parks. “When Fido gets home, he wants some KIBBLES N BITS!” or a promo for the latest dog psychology book “When Come Means Stay.” This signage could hang on the fences that encircle the dog park, attach to the benches where owners sit to avoid strange slobber, or even be painted directly onto the flat rocks and picnic tables that dot the park. It’s a captive audience…literally! These people sit behind a chain link fence for hours. Perfect hit.
Pigeons. Humankind has used pigeons to carry messages for hundreds of years. Considering the profuseness of the pigeon population in New York, agencies really should round some up and put special hats or shirts on pigeons. It wouldn’t cost too much; pigeon wrangling cannot be too difficult. They certainly don’t move that fast when distracted by a nice juicy crumb. I would sell this advertising to Continental. They could say “GRAY DOVES UNDERCOVER TO WHITE CLIFFS OF DOVER, ONE STOP.”
Topiary. Why not genetically mutate evergreens to grow in hedges with the coloration of corporate logos? This would be ideal for investment banks advertising hedge funds. Don’t laugh! This is good stuff.
While we’re at it, how about plowing various fields into ad slogans, for airborne travelers? “NEXT TIME, REMEMBER THE DRAMAMINE.”
Goodness, the places ads could go. Cell phone screens could flash them. Manhole covers could promote new CDs. A Weight Watchers ad could surprise at the bottom of a Haagen Dasz pint. I love ads! They are an inevitability, so we might as well get crazy. I think I’ll sell ad space on the bottoms of my shoes. My contract will specify that I must put my feet up for at least three hours a day. Hopefully...(oh don't let this upset you)...it won’t be my sole source of income.
Even with this type of ingenuity at work, I feel companies really miss some opportunities for advertising. Perhaps the following short list of suggestions is not entirely mine; these ideas may already exist or be in development. But I think they are good ideas and it wouldn’t surprise me if these media placements appear in the future.
Dog Parks. Arena-style advertising in dog parks. “When Fido gets home, he wants some KIBBLES N BITS!” or a promo for the latest dog psychology book “When Come Means Stay.” This signage could hang on the fences that encircle the dog park, attach to the benches where owners sit to avoid strange slobber, or even be painted directly onto the flat rocks and picnic tables that dot the park. It’s a captive audience…literally! These people sit behind a chain link fence for hours. Perfect hit.
Pigeons. Humankind has used pigeons to carry messages for hundreds of years. Considering the profuseness of the pigeon population in New York, agencies really should round some up and put special hats or shirts on pigeons. It wouldn’t cost too much; pigeon wrangling cannot be too difficult. They certainly don’t move that fast when distracted by a nice juicy crumb. I would sell this advertising to Continental. They could say “GRAY DOVES UNDERCOVER TO WHITE CLIFFS OF DOVER, ONE STOP.”
Topiary. Why not genetically mutate evergreens to grow in hedges with the coloration of corporate logos? This would be ideal for investment banks advertising hedge funds. Don’t laugh! This is good stuff.
While we’re at it, how about plowing various fields into ad slogans, for airborne travelers? “NEXT TIME, REMEMBER THE DRAMAMINE.”
Goodness, the places ads could go. Cell phone screens could flash them. Manhole covers could promote new CDs. A Weight Watchers ad could surprise at the bottom of a Haagen Dasz pint. I love ads! They are an inevitability, so we might as well get crazy. I think I’ll sell ad space on the bottoms of my shoes. My contract will specify that I must put my feet up for at least three hours a day. Hopefully...(oh don't let this upset you)...it won’t be my sole source of income.
posted by yaeligirl at 9:59 PM
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